Delhi High Court Restrains BECO's Disparaging Campaign Against Surf Excel and VIM

Case Snapshot

Case Name: Hindustan Unilever Limited v. Kwick Living (I) Private Limited

Citation / Neutral Citation: 2026:DHC:7695 / CNR No. DLHC010384562026

High Court: High Court of Delhi

Bench: Hon'ble Mr. Justice A. J. Bhambhani

Date of Judgment: 10th September, 2026

Area of Law: Commercial Disparagement, Comparative Advertising, Order XXXIX Rules 1 & 2 CPC, Trademark Law

Judgment Headline

BECO restrained from running disparaging campaign against Surf Excel and VIM; interim injunction granted.

The Judgment in One Line

Delhi High Court grants interim injunction restraining BECO from running its "#WarOnWhatsHidden" campaign, holding it crossed permissible limits of comparative advertising and disparaged HUL's products.

Why This Judgment Matters

This judgment provides crucial clarity on the distinction between permissible comparative advertising and actionable commercial disparagement. It establishes that while puffery and hyperbole are protected, a campaign that creates fear about a competitor's products through misleading narratives crosses the line. The ruling reinforces that the overall message of an advertisement

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